Users will soon have a updated setting that permits them to lessen the volume of AI-made media appearing in their feeds. This move comes as the company announced that it now features over 1 thousand million content made with AI.
This change is in a pilot phase over the following weeks before a global launch. This development comes amid a increase in AI content, driven by new video-generation tools.
Recent reports that almost a tenth of the fastest-growing content creators on another major platform only show content made by AI. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently absurd or surreal.
Our research shows that many people enjoy content made with AI tools, from computer-generated images to informative clips, and we want to provide users the option to increase or decrease of that, according to their own preferences,” stated a platform representative.
The platform shared that there are presently over a billion videos on its app tagged as made with AI. In total, over 100 million pieces of content are submitted to the service each day, making clips made by AI a relatively small part of its overall inventory.
Users will be capable of limit or boost the level of artificial media they view by accessing the topic control setting in the app and selecting “AI-generated content”. Additional categories that can already be controlled under the tool include news, fashion, aesthetics, and movement.
Its rules mandate creators to identify “realistic” artificially created content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
Furthermore, the app will now apply an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from trying to circumvent the tagging system.
The platform is additionally launching a two million dollar educational fund for specialists and organizations to develop learning resources about ethical AI use. This project will support charitable organizations specializing in teaching coding and technology.
The video-sharing app has defended its moderation strategy, amid controversy over plans to make redundant hundreds of review team members in Britain. It is set to eliminate a significant number of roles in its user protection department in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
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